MARKET: Nonprofit Cause, Grassroots organization
SERVICES: Research, copywriting, graphic design, icon design, color selection, branding, web design, apparel design.
ROLE: Creative Director, Lead Designer. Completed as senior capstone project.
VISION: a global movement that hopes to inspire positive change through collective action.
Note: 18-months after I completed this thesis the Stanford Social Innovation Review published an article titled Collective Impact, which fully reflected the aim of Unified Change. Their follow-up article Channeling Change: Making Collective Impact Work further details how collective impact gets results.