crayola retail store
Inspiring the kid in everyone to create
Creating a retail store as an extension of the Crayola Experience meant bringing together the expertise of industrial, graphic, and interior designers to craft a way for families to connect through the joy created by a box of crayons. The store experience begins and ends with a crayon. Taking guests on an adventure of exploration, engagement and discovery, mischievous crayon characters lead to moments of interaction and surprise. At the end of the journey, guests leave with an emotional keepsake commemorating their adventure with a crayon.
Building memories through customization
Designing an experience around engagement led to the development of the Pick Your Pack wall – a visually impactful wall with bins of crayons and markers. Whether someone loves a particular crayon for its color or the name, the Pick-Your-Pack wall offers the opportunity to build their ideal box of crayons.
LOCATION: Easton, Pennsylvania
SERVICES: Establish Hierarchy and Visual Communication System, Concept Design and Creative Direction to existing brand standards, Color Selection, Experiential Graphics, Signage.
ROLE: Lead Graphic Designer. Led all graphic design related deliverables on the project from concept design through installation. Easton is the first of four stores designed and built over the past four years. Completed at Reztark Design Studio.
Bringing novelty to an in-line retail environment
Maintaining the novelty and authenticity of the Crayola Experience Retail Store in an in-line retail environment challenged the designers to be respectful of adjacent mall tenants while presenting an impactful themed storefront that invites guests to explore and interact with the Crayola product and brand. Focal areas within the store highlight product stories and new product introductions, offering an engaging shopping experience that enhances guests’ relationship with the brand.
LOCATION: Orlando, Florida
SERVICES: Experiential Graphics, Signage, Storefront, Customer Experience, Color Selection.
ROLE: Lead Graphic Designer. Led all graphic design related deliverables on the project from concept design through installation. Completed at Reztark Design Studio.
Defining Crayola—what does it mean to be a crayon?
Growing the retail presence and brand experience afforded Crayola the opportunity to increase brand identity in various markets. The Crayola Experience Retail Store at Mall of America is a destination within itself; in this environment, guests get to know Crayola on a different level through inspiring visuals and iconic brand elements. To promote strategic circulation, placement of popular product on focal fixtures throughout the store entice exploration and delight guests as they discover product found only at Crayola.
LOCATION: Mall of America, Minneapolis, Minnesota
SERVICES: Color Selection, Experiential Graphics, Signage and Wayfinding, Branded Elements Refresh. Other firm services included Interior Design, Material Selection, Fixture Design, and of Architect of Record.
ROLE: Led all graphic design related deliverables on the project from concept design through installation. Completed at Reztark Design Studio.
price signage refresh
SERVICES: Branded Elements Refresh
ROLE: Led creative direction and client presentations while also serving role as lead designer. Price signage was being developed by store staff without establish standards. Researched and assessed existing price hierarchy and customer needs, this included sales and promotional customer communication. Developed modular template to be used by in-store staff, sourced buy-out fixtures, and developed standards manual.
Imagery is proprietary. New price signage is not shown in above photos. This work can be viewed here, access by request.